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Phone Us - 404-604-2700
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Our Approach to Brand Building
Your brand is what people think and feel it is. It’s a fundamental asset of your business and it never sleeps. To grow your brand value, you need a plan, a commitment to execution and, dare we say, some intestinal fortitude.
To build a brand, strategy and creativity must work together. That’s why Propel Agency is built around the essential collaboration of strategic insight and creative execution. Your brand deserves – and requires – our integrated, media agnostic approach that is focused on achieving the most important business goals—yours.
Our approach begins with understanding your business, environment and especially your audience. This strategic discovery and definition guides our creative work and the expression of your brand vision and story. The resulting interactions and experiences shape behavior and inspire passion and trust in your brand. By measuring results and refining the campaigns, we increase your marketing effectiveness and cultivate ongoing relationships of value with your audiences.
Branding and Marketing Campaign Case Studies
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Bryant Lake
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Coca-Cola Enterprises
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Gardman
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Georgia Power
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UPS
Bryant Lake
Challenge
Brand a master-planned community so that it stands out in a difficult market and create a Website that is an effective generator of online sales leads.
Solution
Propel Creative researched the market and identified what is truly unique about the community. By focusing on authentic brand attributes, we created a logo system, an SEO-optimized Website, signage, sales collateral, banner ads and print advertising that positioned Bryant Lake LaGrange at an advantage.
Results
Bryant Lake LaGrange launched to excellent traffic, and our web-to-CRM functionality consistently delivered sales leads to the marketing management and to the on-site sales team.
Coca-Cola Enterprises
Challenge
Coca-Cola Enterprises lacked a consistent look for their HR communications and needed a well-branded identity system that was easy to use by staff working in multiple languages and companies. An acquisition increased the need for an effective system.
Solution
We developed an identity system and templates for key communication formats and vehicles - both online and offline. The solution creates efficient and on-brand assets for management and employees throughout the company’s global network.
Results
Upon launch of the new designs and the refined brand communications, HR management and staff have been able to increase and improve interactions with employees. Our designs and template have also equipped CCE to improve HR communications effectiveness and brand relevance in the midst of recent M&A activity.
Gardman USA
Challenge
Gardman USA needed to quickly add a series of new bird care products to its network of lawn and garden centers. Integrating products from multiple manufacturers, creating cost-efficient packaging, and overcoming legacy packaging design constraints were key challenges.
Solution
The Propel Agency analyzed manufacturing specifications and created packaging concepts, prototypes and designs that integrated seamlessly with manufacturing supply chain and network distribution. Our packaging designs created in-store appeal and opened the brand’s image to line extensions.
Results
Our designs incorporated photography that differentiated the product line on the shelf and generated Gardman’s greatest sales in hummingbird products.
Georgia Power
Challenge
Stand out, reach out, start the conversation — Georgia Power wanted to promote key business-to-business service offerings (such as outdoor lighting, energy efficient new home construction, electric cooking) to targeted market segments in a challenging business environment.
Solution
We created campaign advertising that highlighted a key value proposition for each service offering and focused on driving a specific response. With creative concepts and careful planning, our custom photo shoots, art direction and copywriting made for ads with real stopping power in key business publications.
Results
Georgia Power reported a spike in call center inquiries as well as positive results from marketing and sales teams. The concepts have also provided the foundation for extensions of the messaging and ad campaigns.
UPS - Brand
Challenge
Seven years after introducing a new brand identity, UPS needed help reorganizing and updating the identity system. Internal and external parties were struggling to apply the system consistently.
Solution
We reviewed, edited and refined numerous brand identity guidelines. By consolidating 30 guidebooks into 15, we streamlined and clarified the process for designing effectively and on-brand.
Results
UPS considers The Propel Agency their subject matter experts in brand communications. The new brand guidelines are available online and has shortened the time needed to train users and increased visual brand compliance.
UPS - Employee Communications
Challenge
UPS needed a distinctive look for internal communications to differentiate internal materials from external communications.
Solution
We developed a system that communicated UPS’s unique values and made UPS’s internal communications stand out with a fresh look. The program included packaging systems for new management materials as well as internal strategy presentations.